For 90 days only, the US–China tariff will drop dramatically, from a punishing 145% to a far more manageable 30%.
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It’s a change that’s set to ripple across the e-commerce space. For some, this will be a moment to observe. For others, it will be the moment that defines the rest of their year.

Whether you're a marketplace seller or DTC brand, this is a rare window to act decisively, before the cost barriers return. Below, we explore five strategic shifts to consider now.
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1. Stock up, smartly
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With tariffs slashed, importing inventory just became significantly cheaper. Think of it as a limited-time opportunity to front-load your stock at a fraction of the usual cost.

Those who move quickly can secure supply ahead of peak seasons, hedge against future price spikes, and create breathing room to test new products or bundles. The key is to move now, before the window closes.

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2. Reopen supplier  Negotiations
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A short-term tariff cut doesn’t just lower import costs, it also shifts the power dynamic with manufacturers.

This is the moment to renegotiate. Whether it’s more favourable pricing, faster turnaround, or improved quality control, sellers placing larger orders now have real leverage. Use it, especially if you’re planning ahead for Q4 2025.

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3. Reintroduce that product you shelved
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Margins are back. That product you loved but couldn’t justify importing? It might just make sense again.

The new tariff rate reopens the door to products that were previously sidelined, whether due to weight, bulk, or narrow margins. It’s also a chance to test new categories or build out ranges that felt too risky just weeks ago.
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4. Play with pricing
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When your landed costs drop, you gain flexibility. Do you use that room to increase margins, or pass savings to the customer and capture more of the market?

There’s no one-size-fits-all answer. Some will opt for aggressive pricing to win share. Others will maintain price points and enjoy a healthier bottom line. What matters is that you test, adapt, and move with intention.

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5. Build resilience beyond the 90-day window
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Yes, this is a short-term win, but it should also serve as a wake-up call.

Global supply chains remain volatile. Smart operators will use this moment not only to profit, but to future-proof: exploring nearshoring, diversifying sourcing, and building operational agility into every layer of their business.

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In summary: this isn’t just a cost drop. It’s a moment.

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For e-commerce sellers, the next 90 days will offer an uncommon blend of opportunity and urgency. Some will wait. Others will act.

The ones who move now? They’re not just cutting costs, they’re setting themselves up for a stronger, smarter future.

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Want help navigating the tariff drop and building a plan that lasts beyond it?
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Click here to speak to an expert in our team. We'll help you move fast, trade smarter, and stay ahead.

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